What Is a Real Estate CRM and Why Should I Use One?

After reading many blog posts, news articles, and guidebooks about the world of real estate, I've discovered one constant - the biggest obstacle to success is allowing yourself to get overwhelmed by your work. From prospecting for new leads to arranging showings to finally closing a deal, there are many steps involved in each real estate transaction that can easily fluster and confuse a real estate agent if he/she is not organized. While you could use traditional organization methods - pens, paper, folders - in this day and age, using a CRM (Customer Relationship Manager) software application is an easy way to simplify the process, helping to make you a more effective salesperson.

A real estate CRM is a type of software with which agents can keep track of contacts, properties, meetings, revenue, and more. You can use it to create lists of leads, note which properties you have shown them, and add reminders to yourself about upcoming important meetings. You can also use it to keep track of the history of clients and properties so you always know who has seen which properties, the level of interest in any given property, etc.

Let's consider a brief example of CRM software in action. If John calls your office looking for real estate advice, you can use your CRM to add him to a list of contacts, making notes about his contact information, reason for calling, and other relevant information. Looking at your list of properties, you see a few that you think John would be interested in and add this information to John's contact page. By adding a note, you set a reminder for a meeting with John to show him the properties. After closing the sale, you can compare this sale to other sales you have made and determine what you did right and what you could have improved on.

Real estate CRMs are helpful if you work in a team with other agents because you can choose to share information about clients and properties with these team members. If you are out of the office one day and a call comes in from one of your clients, another team member can instantly get up to speed on this client's information and leave a note for you about any new updates that came from that call. Rather than forcing your team members to dig through your piles of folders, locate the relevant information, attempt to decipher your handwriting, and help the client all at once, you can use a CRM to simplify and streamline the entire process.

With the increased importance of technology in modern day business, using a real estate CRM is a great way to give yourself a leg-up over the competition. Why do all of the hard work yourself when a real estate CRM can do it for you, giving you more time to focus on improving your business and generating revenue?

Now that you understand the importance of using a real estate CRM, check out EasyBroker for reliable, Internet-based CRM software available to agents around the world.

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