Creating Business Systems 3: Lessons From Michael Gerber on Business Building

MCDONALD's is the epitome of a turnkey business system. Think about it, a franchise that might cost you a million bucks to get it started and then you turn it over into the capable hands of...a bunch of teenagers?

When Gerber claimed his #1 goal of his worldwide consulting business (E-Myth Worldwide) was to become the McDonald's of small-business coaching, people said he was crazy because coaching and consulting with small business owners would require specialized training, education, and knowledge of all things business (things that demanded a PREMIUM salary from the employee).

However, he claims he did it and with over 20,000 clients in its history-and VERY LITTLE involvement personally from him for years- who pay less than other consulting firms charge...maybe he knows what's up, since a new employee who knows nothing about business or coaching can come in and within 2 weeks be taking on a client.

If your business itself IS your greatest product, you will survive and thrive in the 21st century...always ask yourself, is my business FOCUSED? Is my marketing message PRECISE? Are my systems TURNKEY? If I wanted to SELL my business today, 1) Would it WORK without me? and 2) Would anyone want to BUY it?

What is your business's greatest asset? Capital? Equipment? Human resources? Inventory? No, no, no, no...according to Gerber it is your BRAND...this is what allows you to control "mindshare" among the masses via PRECISE and TARGETED marketing... and Intellectual Property...THIS is what allows you to remain in CONTROL of your business's revenue generators (via licensing, etc) EVEN IF you SOLD the business itself!

The "value" of your business is based much less in the 21st century on "hard assets" (inventory, capital, equipment) than it is on "soft assets" like brand, IP, and niche marketing share.

As an entrepreneur, if you don't see opportunities when looking at problems (in your business, another's business, or in the lives of individual customers) then you aren't looking through the right eyes!

I'll leave you with a quote from the man himself.

"The unknown is what entrepreneurs are in pursuit of; the impossible is what we seek. What's impossible today for YOU?" (Michael Gerber)

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Real Estate Photography Tips and Techniques for Bettering Your Business

Selling homes entails drawing customers to view it. When customers take their time to come out and see a home there is a greater chance that they will purchase it. The trick to draw customers is using real estate photography tips and techniques and making them work for you.

Taking pictures of homes entails more than simply taking out your camera and snapping away. There is a certain art to it and if you can do it well, then you can enhance the best features of a house and increase the chances that someone will view it.

Taking pictures involves using the light to your advantage. There are certain times in the day when the light is perfect for this. Twilight is one of the most popular times to photograph a home because it makes the home and its surrounding area look more appealing. This is the time of day when the sky is a shade of many different colors and it looks almost magical.

During the day the light is very harsh and it could highlight the negative aspects of a home. When the light is fading the home is easy to see but the negative aspects are also more easily hidden. By simply taking photographs at this time, your photos will come out looking even better than you can have imagined. Make sure that your pictures are not too dark, however, as this can make the property appear dark and dreary.

There are certain rooms in the home that appeal to buyers more than others. Photos taken in these rooms make the entire home seem more appealing. When taking photos you should always take them of the best rooms in the house. These rooms often include the main bedroom and the kitchen.

If there is a particularly unique area of the home, you might want to photograph this. Staircases that are elaborately designed and large fireplaces are often very popular and this could be of interest to prospective clients. Balconies and the view from them are another great option for a photograph. These aspects will show the client that the home has a lot to offer them.

Photographing a home can be an art if it is done correctly. You always want to choose the most appealing aspects of it when you take photos. By using these tips you can bring all of the advantages of the home to the fore and you only need a camera to do so.

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